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There's a big difference. Professional sales people are better equipped to close more business, sell higher end products and get more for them. They understand that selling on the basis of value, not price, is a winning strategy for a profit motivated businesses. The reason so many sales people in the garage door industry are focused on price alone is mostly due to the lack of training. In many instances they're given a price book, brochures, samples and a vehicle and sent out on their own, often with little or no training. Consider providing professional sales training for your team. The Apple Group  offers LIVE, interactive online training provided by industry veteran, Dan Apple. Each session is done specifically for your company and scheduled at your convenience. Garage Doors 102:  Introduction to Selling Never had any formal sales training? This seminar is for garage door personnel who are new to selling. It covers the fundamentals of selling as a 7-step process. This seminar is perfect for anyone new to the garage door industry, including tech trainees, sales people, customer service or administrative personnel.   Click here to sign up.   Sales Pros VS Order Takers Any idiot can sell price! This seminar focuses on how professional sales people sell value, not price. Learn how to overcome price objections to win more sales at a higher price. We’ll discuss the process of making presentations versus just giving quotes. There will be a role-play exercise to demonstrate how the process works.  Click here to sign up.  
If you are just starting out in the working world and are looking for a profession that pays well, uses your mechanical skills and allows you a lot of freedom, consider becoming a garage door technician.  Check out 10 reasons this may be the right career move for you.  
Times are good, that’s the time to lay back and rest, right? Wrong! It’s the time to improve your operation and find new opportunities. Read this article if you want your business to not just survive but thrive in good and bad economic times.  Click Here
Came across this article in Door & Access Systems Insider magazine.  As a Navy vet and a retired door dealer, this touched me and speaks volumes to the real heart and soul of the garage door industry.  The "Bad Bobs" in the industry, and you know who you are, should read this article carefully and maybe finally understand that we treat people how we'd like to be treated.  Thank you to Crawford Door of Wilmington for shining a light on something that should happen everyday in our industry.
On Thursday, November 15, 2018 The Apple Group conducted an IDA sponsored webinar, ‘Recruiting New Talent’, which focused on assisting garage door dealers with finding new employees in the tough job market. There were 60 people in attendance for the hour long seminar, indicating the timeliness of this very hot topic. Dan Apple conducted the session and covered topics including Internet advertising, using the new  job board, looking for talented people in unusual places, recruiting veterans, interviewing and on-boarding new employees. The response from those in attendance was very positive and each attendee received a seminar handout and special discounts on job ads for  or any of Apple Group’s online training modules. A recorded version of the webinar can be viewed by clicking  here .  
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