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How is the Coronavirus going to affect garage door dealer sales? If the current threat level is maintained by the government, the impact on sales could be considerable in the next few weeks. That said, typically the American people get tired of being told how to live pretty quickly and there will be a big push to return to normalcy if this situation continues much longer. Never bet against American resolve! My best advice is to keep pushing ahead. Follow the CDC’s advice relative to taking reasonable precautions to protect your health and those of your family, but at the end of the day, garage doors will still need to be repaired and installed and our customers are depending on us to be there. So, the sky is not falling but there are clouds we need to move beyond. Expect good things to happen and they usually do!  My two cents worth. -Dan Apple 3/13/20
Congratulations to the following IDA members for having the winning entry for our monthly IDA - Triple Job Slot Giveaway They will be able to post 3 jobs openings free of charge, a $175 value. Register to win your FREE Triple Job Slot. To register for our next monthly drawing send email to  and enter "DRAWING" in the subject line.  Must be an active IDA member to enter. Jersey Pines Overhead Door, LLC (July 2019) Nofziger Door Sales, Inc. (August) American Garage Door Supply (September) Applegate Door Company (October) Overhead Door of Oklahoma City (November) Congratulations to all of our monthly drawing winners!
You've spent time, effort and a lot of money to recruit and train your employees.  While some turnover should be expected, retaining your top performing employees should be a priority.  Don't let your competition steal your best employees and benefit from your investment and training.  Check out this article from the winter 2019 edition of  Door+Access Systems magazine.   Click here  
Congratulations to the winning entry for our Triple Job Slot for July, Jersey Pines Overhead Door, LLC . They will be able to post 3 jobs openings free of charge, a $175 value. Register to win your FREE Triple Job Slot ($175 value). To register for our next monthly drawing send email to  and enter "DRAWING" in the subject line.  Must be an active IDA member to enter.
Attention IDA Members! The Apple Group is proud to announce that we've been selected by the International Door Association as an IDA Approved Program . This includes all of our services including business coaching/consulting, training programs and the new employee recruiting services provided by Companies chosen by IDA must provide professional services to IDA members and subscribe to a code of conduct consistent with the highest standards of the garage door industry. IDA member benefits and discounts include (limit one each per membership): Business Coaching & Consulting Services, 1st hour FREE ($150 value)    Request Now Employee Training Services, FREE 30 minute assessment and consultation   Request Now Recruiting Services, FREE single job ad on ($75 value) , use promo code IDAFREE at check out   Post Ad Now If you have questions or want to speak with us about any of our services, email us at   or call us at 239-494-3505.  
There's a big difference. Professional sales people are better equipped to close more business, sell higher end products and get more for them. They understand that selling on the basis of value, not price, is a winning strategy for a profit motivated businesses. The reason so many sales people in the garage door industry are focused on price alone is mostly due to the lack of training. In many instances they're given a price book, brochures, samples and a vehicle and sent out on their own, often with little or no training. Consider providing professional sales training for your team. The Apple Group  offers LIVE, interactive online training provided by industry veteran, Dan Apple. Each session is done specifically for your company and scheduled at your convenience. Garage Doors 102:  Introduction to Selling Never had any formal sales training? This seminar is for garage door personnel who are new to selling. It covers the fundamentals of selling as a 7-step process. This seminar is perfect for anyone new to the garage door industry, including tech trainees, sales people, customer service or administrative personnel.   Click here to sign up.   Sales Pros VS Order Takers Any idiot can sell price! This seminar focuses on how professional sales people sell value, not price. Learn how to overcome price objections to win more sales at a higher price. We’ll discuss the process of making presentations versus just giving quotes. There will be a role-play exercise to demonstrate how the process works.  Click here to sign up.  
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